Welcome to my Portfolio!

The logo and full visual identity for Jeff Banks Clearing and Grading were redesigned to help the business stand out in a competitive construction market. With no strong branding previously in place, the new design emphasized trust and visibility through a bold logo and modern advertising materials. The result is a cohesive, professional brand that enhances credibility and supports long-term growth. 

A bold, attention-grabbing billboard was designed for Mountain Rentals to help the company stand out in Marion’s competitive construction market. The clean, impactful visual clearly communicated the company’s services and reliability. The final design strengthened brand recognition and attracted new clients seeking dependable equipment rentals. 

To modernize and energize the Black Mountain Music Festival, a new logo, festival character, and full visual system were developed—drawing inspiration from its folk roots. The outdated branding lacked appeal and required fresh, engaging elements to attract a broader audience. The result is a vibrant, cohesive identity featuring a redesigned website, mobile app, stage concept, and marketing materials—revitalizing the festival for both loyal attendees and new visitors. 

This project focused on developing a moonshine brand that draws from its deep historical roots and themes of survival. Research into existing liquor brands revealed a lack of visual appeal in the category, especially for moonshine. The concept aimed to create a bold logo, a unique brand character, and visuals that reflect the resilience and mystery of moonshine culture. The result is a distinctive identity featuring custom packaging, bottle design, and advertising materials—blending tradition with a fresh, compelling visual presence. 

A series of four unified posters was created to promote the Oscar Howe exhibition, combining bold typography with the artist’s vibrant work. Designed for art enthusiasts and Native communities, the posters communicate key details while standing as a cohesive visual tribute to Howe’s legacy.

This project involved developing a brand identity and supporting materials for a conceptual design retreat nestled in the Pisgah National Forest. Aimed at creatives, educators, and wellness seekers, the retreat combines the comfort of a bed and breakfast with the inspiration of a design museum. The solution included a printed look book, food menu, website concept, and product mockups—using AI-generated visuals to bring the serene, imaginative atmosphere to life. 

This branding project was developed for AssetPlan.ai, an industrial maintenance software designed to support planning, scheduling, and reliability analysis. At the early stage of development, the challenge was to create a logo and identity that clearly communicated the software’s purpose to professionals such as maintenance planners, reliability engineers, and operations managers. The solution included a versatile logo, color palette, and brand guidelines—laying the foundation for a cohesive identity as the software continues to grow.